An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. It’s no wonder why influencers who have a deep level of engagement with their followers are sought-after by brands in their niche.
The concept of influencers has long been embedded in the history of marketing. Initially, companies used compelling figures like celebrities and athletes to help sell their products through television and radio ads. The rise of social media has made other types of influencers more popular.
The bulk of influencer marketing today occurs in social media. Micro-influencers and bloggers are a more cost-effective way to access instant credibility for growing brands.
Even if Scarlett Poppies is the “new kid on the block,” we have received from the day we launched our brand, numerous requests from bloggers and influencers who wanted to collaborate with us. We have and still are carefully selecting the right collaborators. But today we are just proud to show some beautiful content resulting from these collaborations, featuring the gorgeous line of Scarlett Poppies beach dresses for women, as well as other pieces.
Karen Chain Dalapossa, Diana Marks & Izunia
The best seller has been our little black dress SWEET SURRENDER. You can see it below worn by Karen Chain Dalapossa, from Chicago Illinois, @karenchaine, by Diana Marks in Los Angeles, @dianamarksofficial and by the model Izunia from London, @izunia.motyl.